Product and Company information
Baileys is a perfect marriage of fresh, premium quality Irish dairy cream, finest spirits, Irish whiskey and a proprietary recipe of chocolate flavours.
Over 80% of the raw ingredients and packaging used to make and present Baileys is sourced from the island of Ireland. The cream is fresh, dairy cream that comes from two dairy suppliers. The whiskey is a triple pot still blend, made to a proprietary specification and supplied from The Old Midleton Distillery, Co Cork. The sugar comes from sugar cane and sugar beet. The distinct style of Baileys is derived from a unique proprietary recipe of natural cocoa extracts, giving Baileys its chocolate character and essence.
275 million litres of fresh Irish milk are required annually to produce the fresh cream used in the manufacture of Baileys. 40,000 of the top-bred Irish dairy cows produced the daily cream requirement for Baileys grazing on approximately 1500 selected and accredited Irish farms mainly on the East coast of Ireland. This affords full traceability.
Baileys is sold in 180 countries, wherever alcohol is legally consumed.
6.7 million 9 litre cases were sold in the last Financial Year (ending June 2009). Baileys accounts for over 50% of all spirits exported from Ireland. Over 2,300 glasses are consumed every minute of every day.
Baileys currently ranks 7th in the international league of top selling global premium spirit brands, Baileys is ranked No.25 in Impact’s top 100 spirits brands worldwide, Baileys is both the world’s No 1 selling liqueur brand and the world’s No. 1 selling cream liqueur brand. Baileys is also the top selling Duty Free liqueur brand in the world. (Source: Impact Magazine, Feb 2007).
The top 10 markets for Baileys are:
- North America & Canada
- Great Britain
- Global Duty Free
Baileys is the biggest selling spirit brand at Christmas in the United States.
Nutritional Values of Baileys
* Values are per 100ml of Baileys
I am allergic to Gluten/Egg/Lactose/Nuts - does Baileys contain Gluten/Egg/Lactose/Nuts?
We are not qualified to give medical advice. If you are a person with a serious food allergy, you should consult your doctor before consuming Baileys who can contact us for a more detailed list of component ingredients if required. The information below is intended as a guide only.
Please be advised that the whiskey used in Baileys is manufactured by fermenting grain which contains Gluten. Due to the presence of gluten in the whiskey components before distillation we cannot absolutely guarantee that there are no effects to coeliacs. As we are not qualified to give medical advice persons requiring a gluten free diet should consult their medical adviser before consuming Baileys.
None of the ingredients used in Baileys use egg or egg products in their manufacture. On the basis of this and to the best of our knowledge there are no traces of egg in Baileys. As we are not qualified to give medical advice persons with requiring an egg-free diet must consult their medical adviser before consuming Baileys.
Baileys contains about 50% cream and trace amounts (<0.5%) of Lactose, which is a constituent of milk. If the allergy is specifically to Lactose and not due to any other milk constituent then it may be possible for the consumer to consume Baileys. Please note that we are not qualified to give medical advice therefore you should consult with your medical adviser before consuming Baileys.
None of the ingredients used in Baileys use nut or nut products in their manufacture. On the basis of this and to the best of our knowledge there are no traces of nuts in Baileys. As we are not qualified to give medical advice persons requiring a nut-freediet must consult their medical adviser before consuming Baileys.
Baileys shelf life
Baileys is the only cream liqueur that guarantees its taste for 2 years from the day it was made, opened or unopened, stored in the fridge or not when stored away from direct sunlight at a temperature range of 0-25 degrees centigrade.
One of the keys to achieving this 2 year shelf-life is in our patented process of blending of fresh Irish cream with the spirits and the whiskey without the use of preservatives. The alcohol acts as a natural preservative for the product.
Under normal conditions of storage Baileys has a shelf-life of 30 months.
If you are concerned about a bottle of Baileys please check the best consumed before date on the bottle - all bottles now carry a best before date. This number is located on the bottom left hand side of the back label. Example : Code 11 20XY would mean that we guarantee the product would taste perfect until November20XY (XY is the year 2 years from the date of manufacture).
As part of our marketing effort we do sponsor events from time to time. These are market specific so please look out for publicity in your market.
Charitable giving and supporting the communities we operate in are important to R&A Bailey & Co. and Diageo. The Diageo Foundation was set up set up by the company to offer 'kick-start' funding and expertise for projects within priority themes. The Foundation makes charitable donations, matches employee fundraising in the UK and provides longer-term social investment in areas where we can make the most difference. Diageo has committed 1 per cent of its operating profit to social investment and community projects - currently an input value of over £17 million annually. Part of this investment is made by the Diageo Foundation.
Besides Diageo's primary focus on responsible drinking, our other community activities fall into three further focus areas, chosen to reflect where Diageo's businesses have the greatest impact and where the company can make the most difference:
- Skills for Life - working with unemployed or disadvantage people to help them find worthwhile work or start new business ventures.
- Water of Life – projects that protect the environment or improve access to safe drinking water in developing countries.
- Local Citizens – supporting Diageo's businesses and employees in community activities and responding to disasters with emergency relief.
For more information please visit: www.diageo.com